Built for manufacturers, distributors & brokers

Trade promotion management, built for manufacturers.

Approve promotions, track estimated vs. actual spend, and collaborate with distributors, brokers, and retailers — without spreadsheets and email chains.

Two-sided workflow Role-based access Audit trail
app.promoboard.app / dashboard
Q3 Overview
Promotion Dashboard
Approved
128
Pending review
14
Needs modify
3
Estimated vs actual spend
2.4% under
Estimated
$1.84M
Actual
$1.79M
Recent promotions
PB-10428
Kroger Midwest
Off-invoice
$42,300
Approved
PB-10427
UNFI West
Billback
$18,900
Pending
PB-10426
Albertsons
Ad / Feature
$61,050
Approved
PB-10425
KeHE Distributors
Scan allowance
$9,720
Modify
PB-10424
Costco NW
Display
$88,400
Approved
Supports every promo typeOff-invoiceBillbackAd / FeatureDisplayRebateSlottingEDLPScan allowance
The problem

Trade promotion spend is one of your largest budgets — and the hardest to see.

01
Promotions scattered across spreadsheets

Every account has its own tab, its own file, its own version. Nobody trusts the totals.

02
Slow, email-based approval cycles

Vendors submit by email. Requests get lost. Deadlines slip. Approvers are the bottleneck.

03
No visibility into estimated vs. actual

By the time actuals arrive from finance, the promo is over and the overspend is baked in.

Platform

One workspace for the full promotion lifecycle.

Workflow

Promotion creation & approval workflow

Draft, submit, review, approve, request modifications, and close-out — every step tracked with a full audit trail. Supports off-invoice, billback, ad/feature, display, rebate, slotting, EDLP, and scan allowance.

  • Structured status transitions
  • Modification requests with notes
  • Automatic tracking numbers
Promotion PB-10427 · UNFI West
Draft
Submit
Review
Approve
Close-out
Type
Billback
Product
Cascade Cold Brew — 12oz
Start
Sep 15
End
Oct 12
Estimated
$18,900
Owner
M. Chen
Spend intelligence

Live dashboards for estimated vs. actual spend

Approved, pending review, needs-modify, and pending close-out KPIs at a glance. Slice variance reporting by customer, brand, promo type, and owner — before overspend becomes a surprise.

  • Real-time KPI tiles
  • Variance by customer & brand
  • YTD approved & open spend
Spend variance
By customer · Q3
EstimatedActual
Kroger Midwest$298k
Albertsons$274k
UNFI West$172k
Costco NW$402k
KeHE$152k
Vendor collaboration

A portal for distributors, brokers, and retailers

Give partners a dedicated portal to submit promotion requests directly — or import in bulk from a spreadsheet template. No more inbox archaeology.

  • Distributor & broker portal
  • Bulk .xlsx upload template
  • Threaded modification requests
Vendor portal · Meridian Brokerage
PB-10430 · Kroger Q4 Feature
Submitted 2h ago
In review
PB-10425 · Scan allowance
Info requested
Modify
PB-10412 · Costco display
Approved Aug 28
Approved
Governance

Multi-company access, controlled the right way

Onboard distributor, broker, and direct-account companies. Invite their admins. Role-based access separates what manufacturers see from what partners submit. Auto-archiving keeps history clean.

  • Admin, approver & vendor roles
  • Company-level data isolation
  • Auto-archiving audit trail
Companies & access
Role-based
Acme Foods
3 admins · 24 vendors
Meridian Brokerage
Broker · 12 submissions
KeHE Distributors
Distributor · 8 submissions
How it works

Four steps that mirror how your team already works.

01
Create a promotion

Draft a promotion in seconds using structured fields — customer, product, dates, promo type, estimated spend.

02
Submit or approve

Vendors submit through the portal. Approvers review, request info, or authorize with one click.

03
Track spend live

Watch estimated vs. actual spend update as promotions run. Catch variance before it becomes a problem.

04
Report & close out

Close out with actuals. Report by customer, brand, promo type, or owner — then archive.

Who it's for

A two-sided workspace — because trade promotions have two sides.

Most tools serve either the manufacturer or the partner. PromoBoard serves both, in the same system of record.

Manufacturer teams

Own the budget, review submissions, approve promotions, and track spend against estimate — with the confidence a full audit trail gives you.

  • Approve & modify with structured workflow
  • Live variance across every account
  • Reporting by customer, brand, promo type, owner
Distributors, brokers & retailers

Submit promotion requests directly through a portal — or upload in bulk from a template. See status updates in real time instead of chasing an inbox.

  • Dedicated submission portal
  • Bulk .xlsx upload template
  • Clear feedback on modifications
Trust & security

Built for finance and operations teams that answer to auditors.

Role-based access

Admin, approver, and vendor roles — each sees only what they should. No accidental cross-account exposure.

Data separation by company

Every company's data stays isolated. Vendors can't see each other; manufacturers stay in control.

Complete audit trail

Every status change, modification, and approval is logged. Auto-archiving preserves history without clutter.

Approve smarter. Spend deliberately.

Set up a 30-minute walkthrough. We'll show you the workflow, the dashboards, and the vendor portal — with your promotion types.